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formulate 2025 your most profitable year yet with white-label products. Skip the hassle of production – market high-quality third-party products customized with your artwork or branding.

From apparel and accessories to coffee and supplements, here are the top white-label products to aid you construct a thriving business.

Key takeaways

The best white-label examples include apparel, water bottles, home decor, and beauty products.

White labeling offers lower costs, better quality control, and higher profits.

Klothing provides countless print-on-demand products, effortless eCommerce integration, and free design tools to initiate a business within hours.

You can even market coffee and supplements as your own branded products.

White-label products are sold under multiple brands, while private-label products are exclusive to one brand.

What are white-label products?

White-labeling means one company manufactures a blank product, while another adds its own branding and sells it as its own. It’s a succeed-succeed: manufacturers handle production, while businesses get high-quality products to market without worrying about logistics, storage, or equipment.

So, what is a white-label product? Simply put, it’s a ready-made item that you customize with your branding and market for profit.

Examples of white labeling

1. Product manufacturing

TeeShirts – a white-label manufacturer – produces blank t-shirts.

They market these blank t-shirts to BigPrinter – a print fulfillment company.

2. Print provider services

The print provider BigPrinter keeps the t-shirts in their storage.

They offer printing services to online retailers like YourStore.

3. Retailer customization

YourStore – an online clothing brand – partners with BigPrinter.

They select TeeShirts’ white-label product and request a design print.

4. Sales and distribution

YourStore sells these custom-designed t-shirts as part of a clothing line.

It operates without the require to manufacture or store any inventory.

5. Product fulfillment

BigPrinter waits for an order from YourStore’s customers to initiate printing.

Once requested, they produce and ship the finished product directly to the customer.

recollect that these items include just about anything – from t-shirts and socks to white-label tote bags, shower curtains, and pet items. 

The common factor among these products is that none of them are unique. Brands require to partner with a print provider to generate one-of-a-generous designs and complete the custom product.

Industries that utilize white-label products

White-label products are popular for their convenience and for helping brands expand their offerings without the complexities of manufacturing.

Several industries effectively using white-label products include:

Apparel and accessories

Boutique clothing stores: tiny retailers offer trendy, seasonal fashion items without investing in manufacturing.

Fitness brands: Companies like Gymshark expand product lines with minimal overhead, focusing on branding and marketing.

Beauty and skincare

Emerging beauty brands: Startups can rapidly enter the market with white-labeled skincare products, avoiding high development costs.

Salons and spas: Offer exclusive skincare and haircare items sourced from white-label manufacturers.

Household and personal care

eCommerce platforms: Retailers like Wayfair provide many branded home goods.

Pharmacies: Established brands and chains like CVS offer affordable white-labeled personal care items, from vitamins to hygiene products.

Advantages and disadvantages of white labeling

Pros of white-label production

Lower costs – White-labeling is more cost-effective than manufacturing your own products, as it eliminates the require for equipment, inventory, salaries, and other expenses.

Assured quality – Brands can utilize other companies’ quality assurance and expertise to guarantee they’re offering only the best to their consumers.

Flexibility – With effortless customization, white-label brands can rapidly adapt their merchandise to growing trends, changing market demands, and customer needs.

Higher profits – White labeling requires no upfront investment or hazard and offers competitive pricing, leading to higher profit margins.

Branding opportunities – Companies can expand their offerings with novel and unique branded products, reaching novel audiences.

Speedy processes – White labeling lets brands release novel products rapidly, as they don’t have to formulate them from scratch.

Cons of white-label production

Potential legal issues – White-label suppliers and brands require to carefully monitor trademark infringement, copyright, and licensing to avoid potential intellectual property issues.

Limited control – Since white-label suppliers fulfill all orders, sellers lack control over quality, pricing, stock, and customer bolster. They have to trust their Print Providers fully.

Limited branding – Apart from your design, white-label branding is limited, with only a few options, like custom neck labels or packaging. This can lethargic down brand recognition and business growth.

Increased competition – White labeling makes it harder for merchants to differentiate from competitors, as many utilize the same products, services, and print-on-demand companies.

18 Best white-label products that provide your brand a competitive edge

Inspired by top sellers and Pinterest’s trend predictions, take a observe at what many retailers are adding to their product lines today.

1. T-shirts, tank tops, and lengthy sleeves

Apparel is a leading category in the white-label business model. The timeless appeal of t-shirts, tanks, and lengthy sleeves makes them ideal for private-label brands. Customize these items and market them year-round for any occasion and style, offering a blank canvas and efficient white-label branding for any business.

Unisex Jersey brief Sleeve Tee

By Bella+Canvas ·
3001

From $10.87

From $8.69 with Klothing Premium

9 sizes
126 colors
21 print providers

Women’s Ideal Racerback Tank

By Next Level ·
1533

From $10.98

From $8.65 with Klothing Premium

6 sizes
17 colors
8 print providers

Unisex Jersey lengthy Sleeve Tee

By Bella+Canvas ·
3501

From $15.95

From $12.33 with Klothing Premium

6 sizes
17 colors
7 print providers

2. Stainless steel water bottles

Custom water bottles are in high demand, driven by the rise of functional training and other outdoor fitness trends. White-label products like stainless steel water bottles appeal to a wide demographic and offer extensive customization.

This is a protected and profitable choice for white-label goods, especially when paired with fitness clothing and other consumer products.

Stainless Steel Water Bottle, Sports Lid

By Generic brand

From $22.88

From $16.83 with Klothing Premium

3 sizes
1 colors
WOYC

Stainless Steel Water Bottle, Standard Lid

By Generic brand

From $22.88

From $16.83 with Klothing Premium

3 sizes
1 colors
WOYC

3. Hoodies and sweatshirts

Comfort wear like hoodies and sweatshirts are versatile and practical. These items are perfect for rapidly introducing private-label branding that customers are already familiar with in merch. 

By adding unique designs, you compete with well-known labels and establish your own branded products  – all you require is a great concept and reliable suppliers.

Unisex Heavy Blend Crewneck Sweatshirt

By Gildan ·
18000

From $17.62

From $12.35 with Klothing Premium

8 sizes
38 colors
17 print providers

Unisex Heavy Blend Hooded Sweatshirt

By Gildan ·
18500

From $21.34

From $15.72 with Klothing Premium

8 sizes
39 colors
17 print providers

King Hooded Sweatshirt

By B&C ·
WU02K

From $30.47

From $23.10 with Klothing Premium

8 sizes
14 colors
OPT OnDemand

4. Mugs

Mugs are practical products – ideal for white labeling. They can be customized with company logos, for unique occasions, or with personalized options. With appealing packaging design, mugs formulate great gifts and everyday essentials, enhancing brand recognition and providing excellent profit margins.

Ceramic Mug, (11oz, 15oz)

By Generic brand

From $4.61

From $3.50 with Klothing Premium

2 sizes
District Photo

Accent Coffee Mug (11, 15oz)

By Generic brand

From $5.52

From $4.47 with Klothing Premium

2 sizes
9 colors
2 print providers

Mug 11oz

By Generic brand

From $5.39

From $4.09 with Klothing Premium

1 sizes
SPOKE Custom Products

5. Shower curtains and mats

Enhance your product lineup with custom shower curtains and mats. These items are in demand as people observe to improve their bathroom aesthetics. Unique designs can aid you stand out from other brands in a fairly niche category. If you desire a fast entry into novel markets, this is a great option for the white-label business model.

Shower Curtains

By Generic brand

From $38.83

From $30.01 with Klothing Premium

1 sizes
MWW On Demand

Bath Mat

By Generic brand

From $15.53

From $11.43 with Klothing Premium

2 sizes
MWW On Demand

6. Posters

Posters are scalable, low-cost, white-label products that cater to a broad audience. They’re effortless to produce with reputable manufacturers, turning low investments into high profits. 

With the right designs, posters can be a valuable addition to your store, offering an efficient white-label solution for artists. Plus, by following the ever-changing market trends and adding novel designs regularly, you can amplify your brand’s reputation and sales.

Matte Vertical Posters

By Generic brand

From $4.66

From $3.59 with Klothing Premium

46 sizes
2 print providers

Satin Posters (210gsm)

By Generic brand

From $4.17

From $3.07 with Klothing Premium

26 sizes
2 print providers

Unframed Posters

By Generic brand

From $7.34

From $5.40 with Klothing Premium

6 sizes
Prima Printing

7. Baby and toddler clothing

White-labeling baby and toddler clothing is a must for any family brand. Parents adore custom, fun, and cute designs that reflect personality and care. This category offers powerful profit margins and charming customization options, making it one of the best white-label choices, alongside household products and food items for kids.

Kids Heavy Cotton Tee

By Gildan ·
5000B

From $7.00

From $6.60 with Klothing Premium

5 sizes
33 colors
13 print providers

Baby Organic brief Sleeve Bodysuit

By Babybugz ·
BZ10

From $14.17

From $10.75 with Klothing Premium

4 sizes
19 colors
2 print providers

Toddler’s Fine Jersey Tee

By Rabbit Skins ·
3321

From $11.28

From $8.55 with Klothing Premium

4 sizes
31 colors
6 print providers

8. Candles

Custom candles are a unique addition to white-label services. With cozy aesthetics and delightful scents, they formulate the perfect addition to home decor. Our white-label print-on-demand platform offers eco-amiable soy candles that combine soothing aromas with environmentally conscious appeal and healthy wax solutions.

Scented Candle – Full Glass, 11oz

By Seventh Avenue Apothecary

From $21.88

From $17.07 with Klothing Premium

1 sizes
SwagRabbit

Scented Candles, 9oz

By Candle Builders

From $11.72

From $9.15 with Klothing Premium

1 sizes
Candle Builders

Scented Soy Candle, 9oz

By Lumient

From $10.94

From $8.76 with Klothing Premium

1 sizes
Lumient

9. Tote bags

A reusable bag is a great white-label product concept for merchants looking to offer eco-amiable items in their shops. Custom tote bags, in particular, are taking the fashion world by storm, becoming a popular and affordable accessory. From trips to the grocery store to a shopping spree or daily commitments, a custom tote fits them all.

Woven Tote Bag

By Stanley Stella ·
STAU760

From $12.50

From $9.48 with Klothing Premium

1 sizes
3 colors
Print Logistic

Tote Bag (AOP)

By Generic brand

From $11.09

From $8.41 with Klothing Premium

3 sizes
5 colors
MWW On Demand

Natural Tote Bag

By S&S Bags ·
42795

From $5.95

From $4.51 with Klothing Premium

1 sizes
1 colors
Duplium

10. Canvases

Canvas prints are a premium white-label product ideal for home decor and commercial displays. Like posters, their straightforward production processes formulate them a profitable choice for online sales, artistic expression, and powerful branding opportunities throughout digital marketing.

Stretched Canvas

By Generic brand

From $26.28

From $19.33 with Klothing Premium

10 sizes
Prodigi

11. Balloons and greeting cards

Party supplies like balloons and greeting cards are always in demand for celebrations. Custom designs for these quality products can cater to different occasions, from birthdays to anniversaries to holidays, helping you tap into the festive market.

Balloons (Round and Heart-shaped), 6″

By Generic brand

From $8.67

From $6.58 with Klothing Premium

1 sizes
1 colors
Photo Balloon Store

Greeting Cards

By Generic brand

From $0.88

From $0.66 with Klothing Premium

1 sizes
Prima Printing

Mylar Helium Balloon

By Floato

From $18.91

From $13.91 with Klothing Premium

1 sizes
1 colors
Photo Balloon Store

12. Notebooks and journals

Notebooks and journals are fun and highly customizable products. They’re perfect for personal utilize, gifts, or company branding. Design them for birthdays, weddings, or company promotions – they’re practical products guaranteed to market.

Spiral Notebook – Ruled Line

By Generic brand

From $8.05

From $5.81 with Klothing Premium

1 sizes
SPOKE Custom Products

Hardcover Journal Matte

By Generic brand

From $9.30

From $6.84 with Klothing Premium

1 sizes
District Photo

13. Phone accessories

Phone cases, grips, and magnetic obvious covers are some of the most in-demand white-label tech accessories – a intelligent addition to any private-label business. These everyday essentials appeal to a broad audience, from tech enthusiasts to fashion-conscious shoppers. 

They can easily be customized with unique branding, patterns, or logos. With durable materials and universal fit, white-label phone accessories have low production costs but high-profit margins for online stores and influencer merch.

hardy Cases

By Generic brand

From $14.77

From $11.20 with Klothing Premium

73 sizes
WOYC

Magnetic obvious Impact Cases

By Generic brand

From $16.42

From $12.64 with Klothing Premium

12 sizes
WOYC

Phone Click-On Grip

By Generic brand

From $13.28

From $10.07 with Klothing Premium

1 sizes
1 colors
WOYC

14. Pet products

The pet industry is your purrrfect chance to tackle novel markets that ooze with opportunity. Pet accessories like custom bandanas, engraved ID tags, and bowls with white-label branding are perfect for owners who adore stylish, personalized goods.

We’re talking about dog lovers, cat owners, or specialty pet markets. Ideal for boutique pet brands, online stores, and specialty gift shops, these products tap into a high-demand market.

Pet Bandana

By Evergreen

From $12.34

From $9.08 with Klothing Premium

3 sizes
Printed Mint

Pet Tag

By Generic brand

From $10.94

From $8.29 with Klothing Premium

1 sizes
Printed Mint

Pet Bowl

By Generic brand

From $23.98

From $18.19 with Klothing Premium

1 sizes
Printed Mint

15. Coffee beans

If there’s one thing people will always purchase, it’s coffee. White-label coffee beans let you tap into a massive, high-loyalty market without sourcing or roasting beans yourself – a third-party manufacturer will brand the white-label packaging for you. 

Whether you’re building a coffee brand, selling subscription boxes, or adding a signature roast to your merch store, private-label coffee is an effortless way to stand out.

Rock Creek Coffee Blend (Medium Roast)

By Roastify

From $15.63

From $11.49 with Klothing Premium

1 sizes
Roastify

Flathead Valley Coffee Blend (Medium-dim Roast)

By Roastify

From $15.63

From $11.49 with Klothing Premium

1 sizes
Roastify

Trapper Peak Decaf Coffee Blend (Medium Roast)

By Roastify

From $15.63

From $11.49 with Klothing Premium

1 sizes
Roastify

16. Beach towels

Summer never goes out of style, and neither do custom beach towels. Target travel lovers, resort shops, or fitness brands – white-label towels offer huge branding potential. 

consider bold prints, tropical patterns, or minimalist aesthetics – whatever fits your niche. Soft, fast-drying, and durable, these are effortless to market year-round to customers dreaming of their next getaway.

Beach Towel

By Generic brand

From $20.13

From $15.26 with Klothing Premium

2 sizes
2 print providers

Boho Beach Cloth

By Generic brand

From $41.39

From $31.39 with Klothing Premium

1 sizes
MWW On Demand

Youth Hooded Towel

By Terry Town

From $26.45

From $20.06 with Klothing Premium

1 sizes
Pic the Gift

17. Water bottles and tumblers

Reusable bottles aren’t just a trend – they’re a lifestyle. White-label water bottles and tumblers are effortless to customize and market, making them a intelligent addition for fitness brands, eco-conscious shops, or influencer merch lines. 

Whether it’s a sleek stainless steel tumbler for coffee lovers or a BPA-free sports bottle for gym-goers, these high-demand products provide you a profitable, eco-amiable way to expand your brand.

Insulated Travel Mug, 40oz

By Polar Camel

From $32.81

From $24.14 with Klothing Premium

1 sizes
8 colors
Fulfill Engine

Oregon Sport Bottle

By Generic brand

From $12.33

From $9.07 with Klothing Premium

1 sizes
12 colors
T Shirt and Sons

Tumbler 10oz

By Generic brand

From $17.70

From $13.02 with Klothing Premium

1 sizes
SPOKE Custom Products

18. Fitness clothing

The athleisure boom isn’t slowing down, and white-label fitness wear is your chance to get in on the action. consider high-waisted leggings for yoga brands, custom sweatshirts for gym merch, or breathable sports bras for activewear collections. 

Customers desire stylish, functional gear – and you can market it without handling production, inventory, or shipping. If you’re launching a fitness brand or expanding your online store, white-label activewear is a no-brainer.

High Waisted Yoga Leggings (AOP)

By Generic brand

From $33.59

From $25.47 with Klothing Premium

6 sizes
Miami Sublimation

adidas Unisex Fleece Crewneck Sweatshirt

By adidas® ·
A434

From $39.60

From $30.06 with Klothing Premium

8 sizes
8 colors
2 print providers

Sports Bra (AOP)

By Generic brand

From $24.61

From $18.66 with Klothing Premium

5 sizes
2 colors
FYBY

Choosing your products

When doing market research and examining white-label product fulfillment, you may come across terms that describe different aspects of white labeling.

Be cautious because the following terms mean very different things. 

Let’s take a closer observe.

White-label products vs private-label products vs wholesale products

White-label products. Companies produce unbranded products for multiple businesses. Retailers can add their own designs to display brand identity with these products.

verify out the Klothing Product Catalog for great examples of white-label products.

Private-label products. Private-label manufacturers develop white-label products for a specific retailer, which are then sold exclusively under their brand.

Generic product shelves, available only at certain large box retailers and grocery chains, are an excellent real-world example of private-label products.

Wholesale products. Wholesaling is buying identical products in bulk from a manufacturer at a wholesale price and then selling them to customers or retailers for a higher retail price.

Resellers rarely have a say in the qualities and branding of wholesale products.

What about labels and branding on the product?

Merchants often ask about garment labels and tags. These are manufacturer labels that sometimes come with white-label clothing products. Let’s observe at some label options you’ll come across when using Klothing’s Print Providers.

Sewn-in label

A sewn-in label is stitched into the garment like a patch. The Provider’s label is visible and can’t be easily removed, which is common for white-label merchandise.

Tear away label

A tear-away label is a thin, paper-like slip that can be easily removed by the customer without damaging the product. It has no other branding.

Custom neck label

Custom neck labels allow resellers to add their branding, usually printed inside the collar. This premium feature, like Klothing’s custom labels, starts at just a few cents.

Tagless

Tagless products have care instructions printed directly on the garment, avoiding traditional labels. They offer a clean observe and are shipped without added branding.

generate your own white-label merch for free
Join Klothing and design white-label items without minimum order quantities, upfront investments or inventory. generate custom print-on-demand products in minutes and initiate selling today. fast, effortless, and 100% free.

initiate designing

How to generate white-label products with Klothing

Step 1: Sign up

generate a Klothing account for free. Fill in the information, explore the platform, and consider Klothing Premium for up to 20% off white-label costs.

Step 2: Pick your white-label product

Browse our Catalog of over 1,300 white-label items. opt for the best product for your brand, filter by various criteria, including customization options, and initiate designing.

Step 3: Apply your design

utilize our free Product Creator to develop your branding. Add text, images, patterns, and colors to generate unique designs for your white-label products.

Step 4: link your online store

Integrate with top eCommerce sites. Go to your account, click My stores – Add novel store, and link your sales channel for seamless selling on top platforms.

Step 5: initiate selling

Set your prices, generate product listings, and initiate selling. Our Print Providers handle printing, quality control, packaging, and shipping. Customize shipping labels with your store name and address.

FAQ

Where can I market white-label products?

market white-label products in multiple ways:

Bulk orders for a physical store
Through an online store on an eCommerce marketplace
On your own website

Pick the sales channel that fits your needs and white-label services. Open a store with Klothing and utilize our partnered eCommerce integrations, or utilize our API for a custom connection. Place sample orders of your selected white-label products to verify your products in person – your brand’s reputation depends on it.

Are white-label products legal?

Yes, white-label products are legal. When doing white-label branding and selling white-label products, ensure compliance with trademark or copyright laws to confirm that your suppliers (white-label manufacturers) and designs adhere to regulations.

What is the difference between white-label products and private-label products?

White-label products are generic products sold under various brands, with multiple retailers customizing and rebranding the same product. consider white-label phone accessories, tote bags, or fitness clothing – available from different white-label suppliers.
Private-label products are exclusively created for one company. A private-label manufacturer allows more customization options, ensuring the product is unique to a single brand’s reputation and target market.

How can I discover white-label products?

discover white-label products through platforms like Klothing. Browse our product Catalog, from apparel and accessories to dietary supplements and self-care products for cosmetics brands and pet products for our furry friends. Filter by criteria and select items that suit your brand.

What is the difference between OEM and white label?

OEM (Original Equipment Manufacturer) products are custom-made to meet a single company’s quality standards and specifications. These products are exclusive and not available to other brands or product lines.
White-label products pursue market trends and are generic products sold under multiple brands. Businesses can customize and rebrand these items without developing their own manufacturing process, making them a flexible and cost-effective option.

What is an example of a white-label product?

A white-label product is a generic product manufactured by one company and rebranded by multiple retailers to market as their own branded products. For example, a private label manufacturer might produce stainless steel water bottles. Various white-label companies then customize them with their own branding, colors, or custom artwork, and market them under their own brand identity. The result? A competitive edge without the production costs.

initiate your white-label voyage today

Klothing has all the tools you require to customize white-label products and add them to your store. From our online tutorials to product mockups – get your store up and running in just a few clicks.

Skip the manufacturing process of a private-label brand and surpass other retailers by selling the same product types with your personal touch. Add custom designs and skyrocket sales with white labeling and no minimum order quantities.

formulate it your way!

initiate selling

The post 18 Best white label products to market in 2025 appeared first on Klothing.